The 5th anniversary Newspaper Design of [Les Petitis Choses Production]
The concept core axis of the newspaper has three concepts (Everyone can Dance, Boundless Creativity, and Now School).
Under condition of limited space, the events of [Les Petitis Choses Production] must be sorted out clearly by means of design
and layout, and the spiritual concept therein must also be expressed.
The newspaper consists of two posters with folds pressed in different ways, and it is divided into four different visions including
outer poster front, outer poster back, inner poster front and inner poster back. You can know more about the five-year experience of
[Les Petitis Choses Production] from the creativity and ingenuity of interactively folding of two posters. The four different visions are displayed and posted according to different functions, but they keep an uniform style.
從信封展開成海報即可看到小事製作的英文 Les Petitis Choses Production , 以及 from “art to people（藝術屬於眾人）
” to ’‘art with people（藝術與眾人一同成長）” 的其中之一的核心精神。
Outer poster front
You can see its English name Les Petitis Choses Production and one of core spirits of dance regiment from
“art to people” to “art with people” by unfolding the envelop to a poster.
The founder of [Les Petitis Choses Production] Yang Naixuan said, “Art cannot be food, but food will be more delicious with art in life”
[Art is life, the art of life] is also the common idea of dancers.
The newspaper takes dots as the main element throughout the overall style. It uses small-size dots for outer poster front
as a starting point, and the dots become bigger and bigger from medium-size dots on outer poster back to the dots on inner poster front and back with an intention of focusing on and going deep into the topic. At the same time, the dots on different pages play different functional roles according to different colors and sizes.
The reason of choosing dots as the main design element is because it is discovered in a performance [Happy Ballroom] of
[Les Petitis Choses Production], and the dance regiment also likes retro element of dots. The rhythmic scattering of dots can add a sense of vividness of dancing, so it is used as the main design element of newspaper throughout the four visions of two posters.
When the poster is folded into an envelope, the fluorescent pink pasters as big as dot on poster are printed and made specially
to paste the envelope and hidden among numerous dots like dots. The pasters are pasted by different people, so the positions of pasting are different, but all the pasters can integrate into the picture to seek commonness among differences. It is just the feeling of “now” that
[Les Petitis Choses Production] wants to stress. Note: “Now School” (now artist, the public and school needed by society, but not past
Outer poster back
In 2019, [Les Petitis Choses Production] customized the international dance festival Battle Jam for
<Taiwan International Festival of Arts of National Theater Concert Hall>. It designed the center of outer poster back as a rectangular plaid stage. It also used uneven square color blocks to alternately put a set of persons who are having a dance competition,
title and subtitle in the center of picture.
When the vision extends outwards from the center of square stage, you can faintly see a group of people in a circle moving
their bodies with various postures by slightly putting the four paper corners up along the broken line, which is a reproduction of
initial scene ( Monday School ).
Note: [Les Petitis Choses Production] initiated Monday School under Xinsheng bridge of Huashan at the very beginning.
It invited office workers or students who were doing works or things they didn’t like in the daytime but they could dance together after work. [Les Petitis Choses Production] believes that as long as you love dance, no matter of your job or background, you can join them to do what you like and dance together. That is the concept of “Everyone can Dance”.
Inner poster front
I hope that when getting this newspaper, the audients can experience this artistic manual in the process of opening the folded poster through the creativity of the newspaper, no matter if they have artistic background; it is a response to the concept of “Everyone can Dance” and “Boundless Creativity”.
The inner poster front is a manual that can be unfolded to a poster. The manual has recorded the milestones of dance regiment.
I have processed the dancers in a way of fine and oblique dots and scattered them in each corner of poster front to avoid formulation.
When reading the newspaper, the readers can not only understand the milestones, but also find out the figures of dancers on every page.
Four colors appearing in the newspaper have different functions on every page, and they are not designed casually.
In order to make the readers clearly distinguish the paragraph topics, I use deep blue and deep green paragraphs as parting lines
of paragraphs, and use fluorescent pink or fluorescent orange seemingly scattered dots above different subparagraphs
as mark of paragraphing.
Finally, you can unfold the manual after you finish it, and you will discover that the layout of manual still shows a sense
of aesthetic and is orderly in chaos.
Inner poster back
[Fighters] is the main performance of [Les Petitis Choses Production] currently. Because I watched this amazing performance personally and wanted to record the process of dancers moving their bodies and make the vision like a dynamic scenario, I use dots in different sizes and density of arrangement to show the moment of dancing.
[Fighters] takes red as the dominant color of stage and clothes, but I want to strengthen the sense of design, so I replace it with fluorescent orange as the dominant color of newspaper.
Client - ＠小事製作 Les Petitis Choses Production
Chief Editor - ＠陳運成(Lucky Chen)
Graphic Designer - 沈彥霖 ＠Yen Lin Shen
Print - ＠感官文化
Photographer - ＠Zeek Wang
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IG - arts_daniel
Web - https://yenlinshen-design.com
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